Augment your CRO using Customer Interviews
A 5 day email course walking you through:
Why we should be conducting interviews,
Which customers we should be looking to interview,
How to get a customer on the phone
What questions we should be asking,
And where to begin making improvements.
CRO TACTICS AREN'T MAGIC BULLETS
Most the popular CRO sites use tactics from Amazon and other large ecommerce companies. They make it sound like a few little changes will reap huge rewards.
But your store has different needs than large ecommerce companies and will gather more actionable information if you are talking with your customers
THE NUMBERS DON'T ANSWER "WHY?"
Interpeting the numbers often end up being a guessing game based on what your analytics are telling you instead of actionable information. Amazon can make a change, get actionable data within hours and know very quickly if it is making a difference or not.
It is often a struggle to get enough visitors to landing pages to have enough significance, much less a specific product page, cart, or checkout page.
CUSTOMER INTERVIEWS AUGMENT CRO
Customer interviews are key to unlocking huge insights into your store, products and customers, beyond what CRO can provide alone.
After a few conversations you can have greater insight into how your customers found your store, why your customers buy from you, and where they had challenges in checking out. In the end, this knowledge can help you improve your marketing strategies and tactics, ads and product messaging, and ultimately increase conversions.
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