How’d you hear about us?
Last night my wife and I decided to take advantage of a Black Friday deal from a company we follow. At the end of the purchase, we were asked the ever important question “How did you hear about us”.
I legitimately started wondering how much valuable information they received from customers who answered that question. At best it will give them a bit of insight to where people are hearing about them, but it won’t give any insight to why that method of advertisement worked to get a person to purchase from their store.
More than likely though, it is just a number they use to determine which platforms to invest marketing resources into. Is that bad? No. But I do think there is an opportunity to get a much greater understanding from their customers.