Perceived Value From Your Packaging

The article I mentioned yesterday had a couple other speculations for ecommerce trends that would be important in 2019. The other that caught my eye was Custom Packaging. It pointed out a study that showed people saw a brand as ‘higher value’ if the packaging was unique to the store and products vs an unmarked box.

I definitely have to agree I see value in the packaging being part of your customer experience. As short as the moment may be for a customer to open a box to explore what they may have received, I have seen it create lasting impact on the brand perception.

However, I do think this an optimization one should do for their store a bit later, after you have a better understanding of your marketing and your niche. They will impact the way you present your packaging and product to your customer.


Josiah Mory