Too Little, Too Late

I love this video of Jojo’s "Too Little, Too Late”.

Close your eyes and just listen the first time, then go back and see how dated everything looks.

Sometimes perception can cloud people’s judgment of what we have to offer. Whether that be our store, packaging or copy it is definitely important to make sure we put our best foot forwards. But, those are refinements. Make sure you have sometime awesome first. It is easier to get a gem to shine rather than polishing a turd.

You can find many newer videos of this song with more, but none quite have this vibe so I keep coming back to it. Either way, you can see the polish that was applied later, but it was only because the core was so good.


Josiah Mory