Full Steam Downhill
Ever been running downhill and felt like your feet weren’t able to move fast enough to keep up with gravity taking you down a hill? In those moments, you are wishing your feet to move faster, but mentally preparing to faceplant!
If you constantly are switching between strategies and tactics it can end up causing that same type of reaction for your store. Your marketing never has a chance to ‘catch on’ or get to a point if you know it is actually leading to results.
Slow down, take a breath, and choose a tactic you know has worked in the past for customers you already have.