Trust = Confidence

In my research on why we trust people, I came across this article.

I like how the article points out the word ‘trust’ and ‘confidence’ were used interchangeably in the Old English, as I think in our context, this is how I am using it. A customer being confident in buying from your store.

Take a minute and read the article, its about a 5 minutes.


Josiah Mory